Top 5 Casual Games Performance in Kenya, Q4 2023

In Q4 2023, we observed interesting trends in the performance of the top 5 casual games in Kenya. This analysis, powered by data from Sensor Tower, provides insights into weekly downloads, revenue, and active user metrics for these popular games.

Football League 2024 saw significant growth in weekly downloads, starting at about 19K in late September and peaking at nearly 39K by the end of December. Weekly active users followed a similar upward trend, starting from 85K and reaching approximately 163K. Revenue remained modest, with a peak of $6 in specific weeks.

Traffic and Driving Simulator experienced an impressive surge in weekly downloads, beginning with just 64 in late September and rising to 27K by early November. Active users increased from 1.8K to approximately 37K by the end of the quarter.

Pool Billiards offline maintained a steady download rate, starting at 8K in late September and rising to around 13.5K by the end of December. The game also saw consistent growth in active users, starting from 38K and reaching over 54K by the end of the quarter.

Candy Crush Saga continued to perform well with weekly downloads increasing from 6.3K in late September to 15K by the end of December. The game’s weekly revenue remained strong, peaking at around $4K. Active user numbers showed slight fluctuations but remained robust, averaging around 185K.

Subway Surfers also demonstrated solid performance. Weekly downloads varied, peaking at around 20.7K in mid-December. Active users increased from 108K in late September to about 147K by mid-December. Revenue showed stable trends, peaking at $60 in early December.

For more detailed insights and data, visit Sensor Tower.